Collect

Tag management

One container on your site or app that controls which tracking tags fire and what data they get, without a code release for every change.

How it's used

Marketing wants to add a new ad pixel and track a new signup step. Instead of waiting for a site release, the change is made, tested and published in the tag manager the same afternoon, and respects each visitor's consent choice.

How I help

I design the data layer, build and QA the tags, and clean up containers that grew out of control. This site's own tracking runs through Google Tag Manager.

Proof+15% quote-flow completion after rebuilding tracking for a large US insurer

Common toolsTealium iQ, Google Tag Manager, Adobe Launch