Privacy

First-party data

Data your customers share with you directly: purchases, site and app behavior, email engagement, preferences. It is the most durable foundation for targeting and measurement.

How it's used

A loyalty program and logged-in app give a brand purchase history it owns. It powers audiences, personalization and measurement without relying on other companies' cookies.

How I help

I help collect it with consent, unify it, and put it to work in the CDP, ads and reporting.

Common toolsLoyalty programs, logged-in experiences, CRM