Privacy

Privacy laws

Rules on how personal data is collected, used and shared. GDPR covers the EU; in the US, 24 states had comprehensive consumer privacy laws as of late 2026, giving people rights such as opting out of targeted ads.

How it's used

A customer in a state with a privacy law opts out of targeted advertising. That choice has to reach the CDP, ad audiences and partners, not just the website.

How I help

I map where personal data flows and make sure opt-outs and consent travel with it. Legal advice comes from your counsel; I make the data respect it.

Common toolsGDPR, CCPA/CPRA, other state laws