Privacy

Consent management

The banner and tooling that record each visitor's privacy choices and pass them to every tag. Google requires Consent Mode v2 signals to personalize ads for users in the EEA.

How it's used

A visitor declines advertising cookies. The consent tool records it, and the tag manager stops ad pixels from firing while basic analytics still runs as allowed.

How I help

I wire consent into the tag manager and server-side setup, then test every tag in every consent state.

Common toolsOneTrust, Cookiebot, Google Consent Mode