Data

Customer data platform

A CDP pulls customer data from every source (site, app, CRM, purchases, support) into one profile per person, then sends audiences to ads, email and other tools.

How it's used

A retailer sees that someone browsed running shoes on the app, bought socks in store and opened last week's email. The CDP stitches those into one profile, puts her in a "lapsed runner" audience, and pushes that audience to Meta, Google and the email platform the same day.

How I help

I scope CDP use cases with marketing first, then design the data model, identity rules and audiences, and connect activation. I have delivered programs on Salesforce Data Cloud, ActionIQ, Tealium AudienceStream, Adobe Real-Time CDP and Reltio.

Proof6 CDP and CRM platforms delivered for Fortune 1000 clients

Common toolsSalesforce Data Cloud, ActionIQ, Tealium AudienceStream, Adobe Real-Time CDP