https://romelprashad.com/notes/Field notes from marketing data.en-ushttps://romelprashad.com/notes/ai-ready-marketing-data-checklist/https://romelprashad.com/notes/ai-ready-marketing-data-checklist/Fri, 13 Nov 2026 12:00:00 +0000Most AI projects in marketing stall on the data, not the model. Here is what "AI-ready" actually means.https://romelprashad.com/notes/what-a-tag-audit-finds/https://romelprashad.com/notes/what-a-tag-audit-finds/Wed, 11 Nov 2026 12:00:00 +0000Broken conversions, duplicate pixels and a data layer nobody owns. The same problems show up almost everywhere.https://romelprashad.com/notes/cdp-or-warehouse-first/https://romelprashad.com/notes/cdp-or-warehouse-first/Mon, 09 Nov 2026 12:00:00 +0000Packaged CDPs and warehouse-native setups both work. The right answer depends on your team, not the vendor pitch.https://romelprashad.com/notes/chrome-third-party-cookies/https://romelprashad.com/notes/chrome-third-party-cookies/Fri, 06 Nov 2026 12:00:00 +0000Cookies stayed in Chrome, but privacy rules and other browsers still decide what you can measure.https://romelprashad.com/notes/holdouts-what-marketing-caused/https://romelprashad.com/notes/holdouts-what-marketing-caused/Wed, 04 Nov 2026 12:00:00 +0000A campaign can look great and still change nothing. A holdout tells you which.https://romelprashad.com/notes/2000-reports-to-200/https://romelprashad.com/notes/2000-reports-to-200/Mon, 02 Nov 2026 12:00:00 +0000Executives had stopped trusting the numbers. The fix started with interviews, not code.