Activate

Ad platforms

Where paid media is bought and targeted. They take in your audiences and conversion signals and use them to find more people like your best customers.

How it's used

The CDP sends a "high-value customers" audience to Google and Meta, and server-side events report real purchases back. The platforms use both to bid on people more likely to buy.

How I help

I connect audiences and conversion signals correctly, so the platforms optimize toward real business outcomes.

Common toolsGoogle Ads, Meta, Amazon Ads, programmatic DSPs