Collect

Server-side tagging

Events go from your own server to vendors instead of straight from the browser. You decide exactly what data each vendor receives, and tracking is less affected by ad blockers.

How it's used

Purchases are sent from the server to Meta and Google with only the fields they need, hashed where required. Page speed improves because fewer scripts load in the browser.

How I help

I plan which events move server-side, set up the server container, and verify vendors still receive what they need to optimize.

Common toolsServer-side GTM, Tealium EventStream, Conversions API