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AI in marketing

Language models connected to your marketing data and tools: answering questions about performance in plain English, drafting and personalizing content, scoring leads and triggering follow-up. The work is in feeding them clean, governed data and limiting what they can see and do.

How it's used

A marketing manager asks, "Which campaigns drove renewals last month?" The assistant queries governed warehouse tables, never sees raw personal data, and answers with a chart and the query it used.

How I help

I make the data AI-ready (clean, documented, permissioned), then connect assistants and agents to the CRM, CDP and warehouse with guardrails. I build these hands-on in my own products.

ProofBuilt AI estimate and outreach assistants in live products

Common toolsNatural-language analytics, AI estimate and outreach assistants, predictive audiences