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Personalization

Changing content, offers or product recommendations for a person or segment based on what you know about them.

How it's used

A returning visitor who browsed hiking gear sees hiking on the homepage; a first-time visitor sees bestsellers. Both versions are tested against a control.

How I help

I connect the audiences and decision rules, and measure whether personalization beats the default experience.

Common toolsAdobe Target, CDP audiences, recommendation models