Marketing data & automation
The data, automation and AI that let marketing teams target, personalize and measure, built on CDPs, clean pipelines and tracking you can trust. At Accenture, I led this work for billion-dollar Fortune 1000 companies.
the marketing data universe
What I build · tap a stage
Proof
Selected work
Media client · Post-merger data platform
2,000 → 200
Interviewed executives, team leads and analysts, retired unused and duplicate reports, and moved Teradata and SQL Server onto one Databricks platform with standard revenue, subscriber and marketing KPIs.
Fortune 1000 insurer · Digital analytics
+15%
Led a 20+ person onshore/offshore team rebuilding web and app tracking through Tealium, with Adobe and Google Analytics, then turned behavior data into site fixes.
Streaming media client · Subscription marketing
+30%
200+ Airflow and Python pipelines on BigQuery feeding attribution, marketing mix modeling and propensity targeting for subscribers and prospects.
Fortune 1000 clients · Enterprise CDPs
6
Salesforce Marketing Cloud and Data Cloud, ActionIQ, Tealium AudienceStream, Adobe Real-Time CDP and Reltio: use cases, identity, audiences, journeys and activation.
Direct-to-consumer brand · Product analytics
+40%
Built the Tealium, GTM and Google Analytics foundation across web and mobile, then the models and reporting that cut acquisition cost 20%.
Built hands-on
Restaurants · live, taking paid orders
Online ordering, email and SMS, one-tap promotions to Google, Facebook and Instagram, and checkout-funnel analytics, wired into the restaurant's POS.
Square · Google Business · Meta · Firebase · native app
Contractors · live with real clients
AI estimates from photos and voice notes, a lead pipeline, automated follow-ups, and outbound prospecting that finds, scores and contacts businesses, with data-quality checks built in.
Google Places API · OpenAI · email automation · Google Ads
The path
2012
Direct-to-consumer brandMarketing & product analytics lead2017
AccentureSenior Manager, CDP & analytics programs2021
Media & streamingDirector, marketing data engineering & reporting2025 → now
Principal ConsultantMarketing technology & data, through Prashad Media LLCWork with me
Use AI to supercharge your marketing. AI assistants and agents wired into your CRM, CDP and warehouse: plain-English questions over your data, predictive audiences, and automated content and follow-up, with guardrails on what data the models can see.
Tag management with Tealium iQ, Google Tag Manager and Adobe Launch. GA4 and Adobe Analytics setup, data layer design, server-side tagging, consent and QA, so every click and conversion is tracked correctly.
KPI definitions, executive and operational dashboards in Tableau, Looker and Power BI, and consolidation of reports nobody trusts into one set of numbers.
Salesforce Marketing Cloud and Data Cloud, HubSpot and other CDPs: data models, identity, audiences, journeys and automated follow-up.
Pipelines, warehouse models and data-quality checks so reporting is fast and everyone uses the same numbers.
Attribution, marketing mix modeling, A/B tests and holdouts that show what your marketing actually caused.
Also open to full-time and contract leadership roles in marketing data, MarTech and analytics, remote or on site as needed.
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Working remotely across the US and traveling for projects as needed. Project work runs through Prashad Media LLC. I reply within one business day.